Customer engagement

Prioritizing your customers and strengthening your business are two sides of the same coin. Ask your customers what they want and need first—then find creative, insightful ways to follow through.

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How to use a CRM in marketing to improve campaign ROI Article

How to use a CRM in marketing to improve campaign ROI

Let’s talk a little more about why and how CRMs are used in marketing. We’ll also explain the differences between a CRM and marketing automation software

Improve customer loyalty and retention by focusing on relationships Article

Improve customer loyalty and retention by focusing on relationships

In an ever-changing world, retaining customers and turning them into brand loyalists can help fuel your organization through the ups and downs

What is customer engagement? Article

What is customer engagement?

Master the art of customer engagement and you have taken a huge step in sustaining long-term relationships with your customers. Read on for best practices on customer engagement

Meeting the challenges of modern CX in financial services White Paper

Meeting the challenges of modern CX in financial services

Building positive, long-term customer relationships has always been important to business success, and the methods for…

Report: Simple solutions to the top CX challenges of 2020 White Paper

Report: Simple solutions to the top CX challenges of 2020

Delivering an excellent customer experience makes your business stand out and marks your overall success. Start…

Meeting the challenges of CX in modern manufacturing White Paper

Meeting the challenges of CX in modern manufacturing

Years ago, to succeed as a manufacturer, it was sufficient to make high-quality products and price…

Meeting the advanced challenges of modern retail CX White Paper

Meeting the advanced challenges of modern retail CX

The retail industry is undergoing a massive shift. Customers are demanding best-in-class digital and in-store experiences…

Send a message—breaking barriers between customers and brands Infographic

Send a message—breaking barriers between customers and brands

Customer-centric support fits around customers’ schedules and preferences, and it’s up to businesses to get the…

Customer relationship management: a guide Article

Customer relationship management: a guide

In this customer relationship management guide, Zendesk explains how CRM software can help build relationships with customers, boost engagement, and lead to better business outcomes

Customer retention basics every business leader should know Article

Customer retention basics every business leader should know

Every business has a customer base that they’ve worked hard to attract and retain through a…

Cultivating customer loyalty for long-term success Article

Cultivating customer loyalty for long-term success

The formula for customer loyalty is a mix of solid internal processes and a personalized, human touch.

6 tips for improving your business’ customer focus Article

6 tips for improving your business’ customer focus

Improving your customer focus starts by deepening your understanding of what customer focus means and building an effective customer focus strategy

The benefits of building a customer community Article

The benefits of building a customer community

When you give your customers a space to get to know each other, it empowers them…

Diving deep into CX trends: a Q&A with Ray Wang Article

Diving deep into CX trends: a Q&A with Ray Wang

Ray Wang of Constellation Research shares actionable insights into this year's most critical customer service trends

What is customer centricity? Article

What is customer centricity?

A customer centric business model puts customers in focus. Learn the advantages of being customer centric and how to build a more customer centric culture.

6 productivity tips for customer support agents Article

6 productivity tips for customer support agents

Reducing the time it takes to resolve a customer issue makes everyone happier. Getting there means taking actionable steps for greater support agent efficiency

3 best practices to cultivate loyalty in customer service Article

3 best practices to cultivate loyalty in customer service

There are actionable ways to drive loyalty through your customer support. And loyalty really matters

Traveling this holiday season? You might be messaging a lot more than usual Article

Traveling this holiday season? You might be messaging a lot more than usual

Travel and hospitality brands are creating unique, scalable customer experiences using messaging

Put the customer experience first with inside tips from Zendesk Article

Put the customer experience first with inside tips from Zendesk

In order to effectively deploy exceptional customer service solutions, there are five key phases of implementation that every company should consider

From notifications to conversations Article

From notifications to conversations

How India’s largest crowdfunding platform doubled donations with WhatsApp