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Cookie-Richtlinie

Previous Version, No Longer in Effect as of December 2, 2019

Effective as of January 25, 2019, Zendesk, Inc., (“Zendesk”) and its subsidiaries, (collectively, the “Zendesk Group” or “we” or “us” or “our”) have updated our Cookie Policy. For a prior version of our Cookie Policy, click here.

1. Intro

This Cookie Policy (“Policy”) explains that we believe in being open and clear about how we use your information. In the spirit of transparency, this Policy provides detailed information about how and when we use cookies on our Websites. For the purposes of this Policy, the term, “Websites”, shall refer collectively to www.zendesk.com as well as the other websites that the Zendesk Group operates and that link to this Policy.

2. Does Zendesk use Cookies?

Yes. The Zendesk Group and our marketing partners, affiliates, and analytics or service providers use cookies and other technologies to ensure everyone who uses the Websites has the best possible experience.

3. What is a Cookie?

A cookie is a small text file that is placed on your hard drive by a web page server. Cookies contain information that can later be read by a web server in the domain that issued the cookie to you. Some of the cookies will only be used if you use certain features or select certain preferences, and some cookies will always be used. You can find out more about each cookie by viewing our current cookie list below. We update this list quarterly, so there may be additional cookies that are not yet listed. Web beacons, tags and scripts may be used in the Websites or in emails to help us to deliver cookies, count visits, understand usage and campaign effectiveness and determine whether an email has been opened and acted upon. We may receive reports based on the use of these technologies by our service/analytics providers on an individual and aggregated basis.

4. Why does Zendesk use Cookies?

When you visit our Websites, we may place a number of cookies in your browser. These are know as First Party Cookies and are required to enable to hold session information as you navigate from page to page within the website. For example, we use cookies on our Websites to understand visitor and user preferences, improve their experience, and track and analyze usage, navigational and other statistical information. You can control the use of cookies at the individual browser level. If you elect not to activate the cookie or to later disable cookies, you may still visit our Websites, but your ability to use some features or areas of the Websites may be limited.

5. How to disable Cookies

You can generally activate or later deactivate the use of cookies through a functionality built into your web browser. To learn more about how to control cookie settings through your browser:

Click here to learn more about the “Private Browsing” setting and managing cookie settings in Firefox;

Click here to learn more about “Incognito” and managing cookie settings in Chrome;

a href=”http://windows.microsoft.com/en-us/internet-explorer/delete-manage-cookies”>Click here to learn more about “InPrivate” and managing cookie settings in Internet Explorer; or

Click here to learn more about “Private Browsing” and managing cookie settings in Safari.

If you want to learn more about cookies, or how to control, disable or delete them, please visit http://www.aboutcookies.org for detailed guidance. In addition, certain third party advertising networks, including Google, permit users to opt out of or customize preferences associated with your internet browsing. To learn more about this feature from Google, click here.

Many jurisdictions require or recommend that website operators inform users/visitors as to the nature of cookies they utilize and, in certain circumstances, obtain the consent of their users to the placement of certain cookies.

The Websites include third party social media features, such as the Facebook Like button, and third party widgets, such as the ‘Share This’ button or interactive mini-programs that run on the Websites. These features may collect your IP address, which page you are visiting on the Websites, and set a cookie to enable the feature to function properly. Your interaction with these features is governed by the privacy policy of the third party company providing it.

We may use any of the following categories of cookies on the Websites as detailed below.

Each cookie falls within one of the four following categories:

Kategorie Beschreibung

1. Essential Cookies

Essential cookies (First Party Cookies) are sometimes called “strictly necessary” as without them we cannot provide many services that you need on the Website. For example, essential cookies help remember your preferences as you move around the Website.

2. Analytics Cookies

These cookies track information about visits to the Websites so that we can make improvements and report our performance. For example: analyze visitor and user behavior so as to provide more relevant content or suggest certain activities. They collect information about how visitors use the Websites, which site the user came from, the number of each user’s visits and how long a user stays on the Websites. We might also use analytics cookies to test new ads, pages, or features to see how users react to them.

3. Functionality or Preference Cookies

During your visit to the Websites, cookies are used to remember information you have entered or choices you make (such as your username, language or your region) on the Websites. They also store your preferences when personalizing the Websites to optimize your use of Zendesk, for example, your preferred language. These preferences are remembered, through the use of the persistent cookies, and the next time you visit the Websites you will not have to set them again.

4. Targeting or Advertising Cookies

These Third Party Cookies are placed by third party advertising platforms or networks in order to, deliver ads and track ad performance, enable advertising networks to deliver ads that may be relevant to you based upon your activities (this is sometimes called “behavioral” “tracking” or “targeted” advertising) on the Websites. They may subsequently use information about your visit to target you with advertising that you may be interested in, on the Websites and other websites. For example, these cookies remember which browsers have visited the Websites.

List of Cookies used on the Websites:

Website Name(s) Cookie Name Cookie Purpose Cookie Duration Kategorie
All Websites Google Analytics This web analytics cookie collects information about how visitors use the Websites, which website the user came from, the number of each user’s visits and how long a user stays on the Websites 2 Jahre Analysen
www.bimeanalytics.com Google Analytics Session Google Analytics 10 minutes Analysen
www.bimeanalytics.com Heap Analytics Event tracking to monitor behavior 2 Jahre Analysen
www.bimeanalytics.com Heap Analytics Session Heap Analytics 30 min Analysen
www.bimeanalytics.com Vimeo Vimeo video player 2 Jahre Functionality/Preference
www.bimeanalytics.com Google Google Account – SSO 6 months Functionality/Preference
www.bimeanalytics.com Capterra Conversion-Verfolgung 30 min Targeting/Advertising
www.bimeanalytics.com Website Language Language settings 30 min Functionality/Preference
www.bimeanalytics.com popupHide Determines if a user has accepted or rejected the demo request popup that appears after a certain time on the website Session Functionality/Preference
www.zendesk.com Gauge High level behavior tracking 2 Jahre Functionality/Preference
www.zendesk.com Disqus Visitor authentication for commenting and user reviews 2 Jahre Essential
www.zendesk.com Twitter Advertising Advertising 1.5 years Essential
www.zendesk.com Clearbit Stores information on user in order to not display so many forms Session Functionality/Preference
www.zendesk.com LinkedIn Advertising vendor for remarketing 1 Jahr Targeting/Advertising
www.zendesk.com Marin Software Advertising bidding platform 1 Jahr Targeting/Advertising
www.zendesk.com Facebook Advertising Vendor 180 Tage Targeting/Advertising
www.zendesk.com Yahoo Japan Advertising Vendor 30 Tage Targeting/Advertising
www.zendesk.com Naver Advertising Vendor 6 months Targeting/Advertising
www.zendesk.com homeType Determines visitor type and stores which web content to display to visitor Session Functionality/Preference
www.zendesk.com _zendesk_shared_session Holds session information for sharing across Zendesk applications. Session Essential
www.zendesk.com _zendesk_nps_session Sessions for NPS®. Session Functionality/Preference
www.zendesk.com _zendesk_session Hold session information for root access applications. Session Essential
www.zendesk.com _help_center_session Sessions for Guide. Session Essential
www.zendesk.com _voice_session Sessions for Voice. Session Functionality/Preference
www.zendesk.com _carson_container_session Sessions for Carson. Session Targeting/Advertising
www.zendesk.com _zendesk_remember_me Preference for maintaining login sessions 2 Wochen Essential
www.zendesk.com _zendesk_settings Arbitrary, non-PII settings usually for preferences 1 Jahr Functionality/Preference
www.zendesk.com _zendesk_cookie Arbitrary, non-PII settings usually for preferences 20 Jahre Functionality/Preference
www.zendesk.com LiveIntent Capture conversions on a cookie level to help automate campaigns and capture cookie information for zendesk.com visitors. 30 Tage Targeting/Advertising
www.zendesk.com Bidtellect Capture conversions on a cookie level to help automate campaigns and capture cookie information for zendesk.com visitors. 30 Tage Targeting/Advertising
www.zendesk.com AdRoll Capture conversions on a cookie level to help automate campaigns and capture cookie information for zendesk.com visitors. 30 Tage Targeting/Advertising
www.zendesk.com Quantcast Capture conversions on a cookie level to help automize campaigns and capture cookie information for zendesk.com visitors. 30 Tage Targeting/Advertising
www.zendesk.com Adobe Capture conversions on a cookie level to help automate campaigns and capture cookie information for zendesk.com visitors. 30 Tage Targeting/Advertising
www.zendesk.com Simpli.fi Capture conversions on a cookie level to help automate campaigns and capture cookie information for zendesk.com visitors. 30 Tage Targeting/Advertising
www.zendesk.com & www.zopim.com Optimizely Tracking for A/B testing 10 Jahre Analysen
www.zendesk.com & www.zopim.com Pendo End-User and Agent Usage DataEvent tracking to analyze use of the Service and improve the Services. to monitor behaviour 2 Jahre Targeting/Advertising
www.zendesk.com & www.zopim.com Crazy Egg Analytics Tool that gives us heat maps and click data 5 Jahre Analysen
www.zendesk.com & www.zopim.com Eloqua Marketing automation software 1 Jahr Essential
www.zendesk.com & www.zopim.com Facebook Connect Interaction between services 2 Jahre Essential
www.zendesk.com & www.zopim.com Doubleclick Re-targeting, optimization, reporting and attribution of online adverts 2 Jahre Targeting/Advertising
www.zendesk.com & www.zopim.com AppNexus Advertising Vendor for prospecting 2 Jahre Targeting/Advertising
www.zendesk.com & www.zopim.com Google Adwords Conversion Advertising pixel for prospecting and retargeting 540 Tage Targeting/Advertising
www.zendesk.com & www.zopim.com LiveRamp Tracking of anonymous user characteristics 180 Tage Targeting/Advertising
www.zendesk.com & www.zopim.com Bing Advertising vendor for search marketing 2 Jahre Targeting/Advertising
www.zendesk.com, www.zopim.com & www.bimeanalytics.com Google Tag Manager Traffic and visitor behavior measurement 2 Jahre Analysen
www.zendesk.com.ru Yandex Metrica Advertising pixel to track conversions 1 Jahr Targeting /Advertising
www.zopim.com Wistia Video Streaming 10 Jahre Essential
www.zopim.com Google Adwords Conversion Advertising pixel to track conversions 540 Tage Targeting/Advertising
www.zopim.com LiveRamp Tracking of anonymous user characteristics 180 Tage Targeting/Advertising
www.zopim.com Google Dynamic Remarketing Advertising 180 Tage Targeting/Advertising
www.zopim.com Facebook Business Used for creating custom audience on Facebook for advertising purpose 2 Jahre Targeting/Advertising
www.zopim.com Facebook Impression Advertising 2 Jahre Targeting/Advertising
www.zopim.com & www.bimeanalytics.com Cloudflare Control over cache of assets 1 Jahr Essential

6. Cookies Subject to Change

The content of this Policy is for your general information and use only. These cookies are subject to change without notice. You acknowledge that this information may contain inaccuracies or errors and is subject to change and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.

7. Cookies Used in Our Services

In addition to using cookies on our Websites as described above, we also use cookies and other tracking technologies in connection with your access to and use of the products and services which we market for subscription on our Websites (our “Services”). How and why we use cookies and other tracking technologies in our Services is further explained in our Master Subscription Agreement found here.

8. Updating This Policy

If there are any material changes to this Policy, you will be notified by the posting of a prominent notice on our Websites prior to the change becoming effective. We encourage you to periodically review this page for the latest information on the Policy. Your continued use of the Websites constitutes your agreement to be bound by such changes to this Policy. Your only remedy, if you do not accept the terms of this Policy, is to discontinue use of and access to the Websites.

9. Englischsprachige Version ist ausschlaggebend

Übersetzungen dieser Richtlinie aus dem Englischen werden lediglich als Hilfestellung zur Verfügung gestellt. Sollte eine Doppeldeutigkeit oder ein Konflikt zwischen Übersetzungen auftreten, ist die englischsprachige Version maßgeblich und ausschlaggebend.

Net Promoter and NPS are registered U.S. trademarks, and Net Promoter Score and Net Promoter System are service marks, of Bain & Company, Inc., Satmetrix Systems, Inc. and Fred Reichheld.

Zuletzt aktualisiert: 21 November 2018

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