MadeiraMadeira embraces Zendesk AI to transform CX

MadeiraMadeira, Brazil’s largest online retailer for furniture and home décor, serves millions of customers—and is reimagining its customer experience with AI. In these videos, two of MadeiraMadeira’s executive leaders discuss how Zendesk has become a strategic partner to help unlock new opportunities across the business. Chief Product and Technology Officer André Nascimento explains how the company anticipates automating over 50 percent of service calls, while Alan Barsi, VP of Customer Experience and Operational Excellence, shares how Zendesk AI gives agents the freedom to deliver higher-impact support and innovate from within.