The Sailthru Zendesk app is Sailthru’s official integration for Zendesk. The app is designed to provide valuable and actionable data from Sailthru to support agents when working with customers. The app synchronizes certain profile data in both directions between Sailthru and Zendesk. This allows support agents to interact with customers’ Sailthru profiles, while also allowing marketers to act on their statuses in Zendesk.

The app has the following features:

• In-ticket user list membership and opt-out status management.

• In-ticket Sailthru data on customer behavior (e.g. engagement, last open, signup time).

• Profile data sync between Sailthru and Zendesk, with support for changing customer email addresses from within Zendesk (syncing the new email to Sailthru while leaving the rest of the user profile intact).

• Set customers’ health to inform your Sailthru marketing strategy through a profile var.

Additionally, clients with Sailthru's Prediction Manager will have access to the following features:

• Customer Value Scale: A representation of their Prediction Manager segment based on predictions of 30-day pageviews (for publishers) or 365-day revenue (for ecommerce).

• High Value Customer Tagging: The Sailthru app will automatically tag high value customers based on Customer Value Score with a sailthru_highvalue label in Zendesk.