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Which is most effective at boosting sales, phone, email, or chat? How do you cut through the red tape and start modernizing your customer support? Do online customers even care?

Recognizing the demands of online customers is the first step, but scaling customer support systems can be a daunting task. From brick-and-mortar to large enterprise, boosting sales and de-stressing your support teams are always top of mind. But the best strategy to achieve these goals will vary from company to company, so it’s up to you to know what takes priority.

We’ll hear first-hand experiences from Aja Varney, Dir. of Customer Service at Spartan Race, who championed a companywide initiative to modernize Spartan Race’s customer support systems.

This 30 minute webinar will cover:
• How online customers prefer to communicate with customer support
• Best practices for ecommerce customer support
• Why live chat and integrations like Shopify with Zendesk are important for ecommerce    websites
• How Spartan Race achieved a 27% increase in online sales and a 97% customer    satisfaction rating (CSAT)

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Speakers

Aja Varney

Aja Varney is the Director of Customer Service at Spartan, where she leads a global team focused on facilitating an outstanding customer experience worldwide. She enjoys representing the voice of the customer, while designing best practices, new work flows and service priorities.

Abhi Basu

Abhi Basu is a Lead Product Marketing Manager at Zendesk where he helps deliver clear, insightful, and innovative messaging to our customers.

Thanks for registering! Check your inbox for an email with your unique link to the webinar.