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Your customer base is expanding—is your self-service scaling with it? White Paper

Your customer base is expanding—is your self-service scaling with it?

The start of a new chapter of your business, whether you’re moving upmarket or adding products…

How live chat helps businesses and consumers White Paper

How live chat helps businesses and consumers

Shopping, paying bills, looking for information, getting advice, answering questions: If you do almost anything online…

Key benefits of integrated phone support White Paper

Key benefits of integrated phone support

Despite the rise of newer channels like social media and email, many customers still prefer the…

Rethinking customer service skills for the new era of retail White Paper

Rethinking customer service skills for the new era of retail

Customer experience is a front-and-center variable in the retail industry’s ongoing evolution. While experience-focused leadership positions…

Fairness in the customer relationship White Paper

Fairness in the customer relationship

Win with fairness—strengthen your customer relationships The concept of fairness is essential to the relationship between…

Team up on self-service with Team Publishing White Paper

Team up on self-service with Team Publishing

The key to a great self-service experience for your customers is having great content. In order…

Improve customer experience KPIs with sales and support alignment White Paper

Improve customer experience KPIs with sales and support alignment

Customer experience is rapidly overtaking product and price as the most important differentiator for a business.…

Why your business needs the Science of Sales White Paper

Why your business needs the Science of Sales

Sales success has traditionally been considered an art, honed by sales veterans over years of deals…

SFA software evaluation template White Paper

SFA software evaluation template

Knowing that not all SFA solutions are created equal, this template is designed to help you select the right SFA for your business

Gartner’s Customer Engagement report White Paper

Gartner’s Customer Engagement report

With the many available CEC options to research and choose from, it can be challenging to…

Why your business needs a sales CRM White Paper

Why your business needs a sales CRM

With so much money and time invested in sales growth, why are sales leaders still falling…

Forrester: Transform the Contact Center for Customer Service Excellence White Paper

Forrester: Transform the Contact Center for Customer Service Excellence

The belief that “strong contact centers are an opportunity for success” has provoked shared sentiments amongst…

Gartner’s 2017 Magic Quadrant for CRM | Zendesk White Paper

Gartner’s 2017 Magic Quadrant for CRM | Zendesk

In this report, Magic Quadrant for the CRM Customer Engagement Center 2017, Gartner examines the global…

Customer service: turning transactions into relationships White Paper

Customer service: turning transactions into relationships

Customer service has never been easy. Over the years it has only become more complex and…

Zendesk research: retail and the holidays White Paper

Zendesk research: retail and the holidays

The holiday season does not bear good tidings for the retail industry’s customer satisfaction scores. As…

Gartner examines customer experience innovation for 2017 White Paper

Gartner examines customer experience innovation for 2017

Bad decisions are, well, bad. Yet, it can be difficult to make good decisions without the…

Gartner: knowledge management will transform CRM customer service White Paper

Gartner: knowledge management will transform CRM customer service

Knowledge management can make or break your organization’s customer service. Not only can it impact productivity…

Uncover the true value of your customer support organization White Paper

Uncover the true value of your customer support organization

Uncover the true value of your customer support organization with the technology trends that matter most…

Forrester’s 2017 Customer Service Trends White Paper

Forrester’s 2017 Customer Service Trends

Exceptional customer experiences have become the norm—these days customers expect seamless, helpful, and deeply personal service.…

7 Tried-and-Tested Tips for IT to Get the Most Out of Zendesk White Paper

7 Tried-and-Tested Tips for IT to Get the Most Out of Zendesk

At BetterCloud, we know that Zendesk is a powerful tool for tracking, prioritizing, and resolving our…