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Customer acquisition cost is the amount of money a business spends to gain a new customer. Here’s how to calculate this key metric, plus three ways to improve it.
Sales forecasting has a good deal in common with weather forecasting, particularly in the sense that the further one projects into the future, the less reliable the predictions become.
Gross sales and net sales are two metrics that offer distinct advantages when it comes to gauging revenue. Yet not many people can tell the difference.
Sales analytics doesn’t have to be complicated. Get the lowdown on what it means, how to do it right, and why it benefits your team.
You’re probably already tracking sales performance metrics...but are you getting good use of your data? Learn what metrics to track, and when.
In this whitepaper we take a look at what has changed for SMB sales teams in recent years, the main issues facing SMB sales teams, and the role of technology at small and mid-sized companies.
Learn how monthly recurring revenue is calculated and how SaaS companies can leverage it to create more accurate sales forecasts and better budgets.
Use five key formulas to help you evaluate your company’s finances.
Learn how to determine lead value and how it can be used to build sales forecasts that result in a more accurate impression of your future revenue.
In this post, we’ll cut through all of the dense algebraic equations to explain what exponential smoothing is and how it’s used in sales forecasting
To increase your lead conversion rate, you need to understand how consumer biases play out in…
With just a little forethought, your sales team and company can be smart data owners. Here's a list of 8 ways you can effectively manage your customer data.
With just a little forethought, your sales team and company can be smart data owners. Here's…
Every sales manager wants their team to increase sales. Follow these tips to make it happen.
Check out this free sales forecasting template that can help teams of any size make smarter predictions.
Let's walk through the key steps in the sales process starting with how to create a roadmap, moving from prospecting to qualified leads and finally closing.
A B2B sales funnel doesn’t just capture new business. It’s also your key to nurturing existing…
A B2B sales funnel is key to nurturing existing customer relationships and improving the sales process. Discover 5 tips on how to create a sales funnel.
Want to gain more leads, keep prospects moving through the sales funnel, and close more deals? Start by tracking these sales pipeline metrics.
Learn how to build a sales pipeline to help you forecast better, close more deals, and fully leverage the knowledge your team has about the way your customers buy your product.