Culture
Great customer experiences require more than the right tools. It’s also about the people—your people.
Latest stories Page 10
Article Putting the sensory into the customer experience
A few years ago, a study was published that showed that walking barefoot on the Earth,…
Article Movie producer Brian Grazer wants you to look up—and into someone’s eyes
Editor’s note: So much great business advice, so little time to read. That’s why each month…
Article Personalization’s deep data foundations
Data-driven personalization is the Holy Grail of marketing today. Various studies, mostly sponsored by retail-related organizations,…
Article To excel at customer intimacy, you will need data
Technology has reduced barriers to entry across many industries, leading to saturation in some markets and…
Article ‘Unlearning’ as the latest must-have skill for any startup CEO
As an early stage investor, I have worked with hundreds of CEOs and founders. Some successful,…
Article 6 strategies for being happier at work
Sharissa Sebastian was absolutely miserable at work. After 13 years of achieving—first degrees and then progressively…
Article What makes for a repeat customer? Podcast host Mio Adilman weighs in
After two years of hosting the Webby-nominated Repeat Customer podcast, Mio Adilman has learned a thing…
Article Why being an accomplice is better than being an ally
There’s a four-letter word that gets a lot of love, that it’s fine to say in…
Article 5 innovative ways brands are using bots to help customers connect
“What’s your weirdest family tradition?” That was the first message I sent to Shaun, someone I’ve…
Article How the Design Institute for Health reimagines patient healthcare
When the Design Institute for Health was testing out its prototype for a new clinic for…
Article Neuroscience: today’s tool for understanding customers and ourselves
What if you could have such profound insight into your customers that you literally understood their…
Article Simple and sophisticated: the “mullet” imperative of seamless CX
Business is becoming even more like a mullet than we thought. Bear with me. As James…
Article Where do your customers stand on sustainable packaging?
These days, every time I buy something wrapped in plastic, I am haunted by the specter…
Article How to build a brand that will evolve with your business
You’ve landed on the Big Idea, or at least that’s what you and your fellow sleep-deprived…
Article Why some retailers aren’t affected by the Amazon Effect
Austin-based startup Beardbrand didn’t plan to not sell on Amazon. In fact, James Wilson, a growth…
Article Messaging is open for business. Are brands ready?
We’re living in the messaging era. From chatbots and voice assistants to emojis and end-to-end encryption,…
Article Navigating the bumpy road to a seamless customer experience
People talk and write all the time about seamless customer experiences. What they don’t so often…
Article How to use emotional data to build customer loyalty
In the 1990s, neuroscientist Antonio Damasio made a breakthrough discovery: people make decisions based primarily on…
Article Embarking on a digital transformation? Here’s how to bring your employees along
If there is one principle humans perpetually struggle with, it’s that we don’t operate in a…
Article Digital transformation: hard, expensive, and worth it
“I love the term digital transformation,” said Lisa Nicholas, CEO of Digital Banking Services, wryly. “It’s…